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代做UX Portfolio, 共计17页report
Cardiff School of Computer Science and Informatics
Coursework Assessment Pro-forma
Module Code: CM3116
Module Title: Design Thinking and Prototyping for User Experience
Lecturer: Dr Nervo Verdezoto Dias
Assessment Title: User Experience Portfolio and poster presentation
Assessment Number: 1
Date Set: 2nd October 2023
Submission Date and Time:
- Poster of Empathy stage: submitted on Thursday (week 6) at 9:30 am
- Poster presentation of Empathy stage: during the lecture (week 8)
- Portfolio – whole submitted on Tuesday (week 12) at 9:30 am
Feedback return date: 20 working days after submission date
If you have been granted an extension for Extenuating Circumstances, then the
submission deadline and return date will be later than that stated above. You will be
advised of your revised submission deadline when/if your extension is approved.
If you defer an Autumn or Spring semester assessment, you may fail a module and have
to resit the failed or deferred components.
If you have been granted a deferral for Extenuating Circumstances, then you will be
assessed in the next scheduled assessment period in which assessment for this
module is carried out.
If you have deferred an Autumn or Spring assessment and are eligible to undertake
summer resits, you will complete the deferred assessment in the summer resit period.
If you are required to repeat the year or have deferred an assessment in the resit
period, you will complete the assessment in the next academic year.
As a general rule, students can only resit 60 failed credits in the summer assessment
period (see section 3.4 of the academic regulations). Those with more than 60 failed
credits (and no more than 100 credits for undergraduate programmes and 105 credits
for postgraduate programmes) will be required to repeat the year. There are some
exceptions to this rule and they are applied on a case-by-case basis at the exam board.
If you are an MSc student, please note that deferring assessments may impact the
start date of your dissertation. This is because you must pass all taught modules before
you can begin your dissertation. If you are an overseas student, any delay may have
consequences for your visa, especially if it is your intention to apply for a post study
work visa after the completion of your programme.
NOTE: The summer resit period is short and support from staff will be minimal.
Therefore, if the number of assessments is high, this can be an intense period of work.
This assignment is worth 100% of the total marks available for this module. If coursework
is submitted late (and where there are no extenuating circumstances):
1 If the assessment is submitted no later than 24 hours after the deadline,
the mark for the assessment will be capped at the minimum pass mark;
2 If the assessment is submitted more than 24 hours after the deadline, a
mark of 0 will be given for the assessment.
Extensions to the coursework submission date can only be requested using the
Extenuating Circumstances procedure. Only students with approved extenuating
circumstances may use the extenuating circumstances submission deadline. Any
coursework submitted after the initial submission deadline without approved
extenuating circumstances will be treated as late.
More information on the extenuating circumstances procedure and academic regulations
can be found on the Student Intranet:
https://intranet.cardiff.ac.uk/students/study/exams-and-assessment/extenuatingcircumstances
https://intranet.cardiff.ac.uk/students/study/your-rights-and-responsibilities/academicregulations
By submitting this assignment you are accepting the terms of the following declaration:
I hereby declare that my submission (or my contribution to it in the case of group
submissions) is all my own work, that it has not previously been submitted for
assessment and that I have not knowingly allowed it to be copied by another student.
I declare that I have not made unauthorised use of AI chatbots or tools to complete this
work, except where permitted. I understand that deceiving or attempting to deceive
examiners by passing off the work of another writer, as one’s own is plagiarism. I also
understand that plagiarising another’s work or knowingly allowing another student to
plagiarise from my work is against the University regulations and that doing so will
result in loss of marks and possible disciplinary proceedings1.
1 https://intranet.cardiff.ac.uk/students/study/exams-and-assessment/academic-integrity/cheating-andacademic-misconduct
Assignment
The assignment is divided into three parts: A Poster (Part 1), a presentation of the poster
(Part 2) and, the complete UX Portfolio – Empathy, Define, Ideate, Prototype and
Evaluate stages (Part 3). Each part is completed and submitted individually based on a
collection of design thinking activities you have to conduct both individually and as part of
a team.
In Part 1, Poster of Empathy stage, you must demonstrate what you have learned
throughout the Empathy stage of the design thinking process illustrating your
understanding of the literature, problem and solutions trees, initial investigations with
participants (your team members) and, empathy mapping. In Part 1, you must use the
given poster template (pptx file) to present the Empathy stage of your portfolio scientifically
and methodically. In Part 2, you will present your poster in the lecture to the class and the
presentation is timed and the content and your presentation skills will be assessed. In Part
3, the Whole UX Portfolio – Empathy, Define, Ideate, Prototype and Evaluate, you must
demonstrate what you have learned throughout the design thinking process illustrating
the steps taken in the creation of a design concept, from the early understanding and
redefinition of a problem to the creative and iterative design and evaluation of a proposed
design concept.
The assignment as a whole would help you engage in self-reflection to critically analyse
and evaluate your progress.
Parts 1 and 2: Individual Poster Creation and Presentation (This component
is worth 20 marks (20% of module mark))
Part 1 submission deadline: Thursday (week 6) at 9:30 am
Part 2 presentation: during the lecture (week 8)
The creation of a scientific poster and its presentation are the 1st and 2nd parts of the
assignment. These components would help you to engage in presenting your project
scope, research questions, need-finding methods, results and summary of outcomes (i.e.,
user attributes, user needs, user insights), conclusions and reflections in a scientific
manner.
The poster must be created individually and submitted via Learning Central by the
submission date and time (maximum 1-page using the template – see the Learning
Central). You MUST use the PowerPoint template provided (“sciencePosterTemplate”) and
follow its guidelines and structure. You may include figures and graphs in your poster from
your Miro portfolio or in addition to the ones in Miro. After submission you will present your
poster in the lecture. If the poster is not submitted to the LC before the deadline, it will
result in receiving zero mark. If the poster is submitted to the LC but not presented at the
lecture, the presentation component will receive zero mark.
When working on your Poster and presentation, you should follow the guidelines and
structure provided below.
Marking scheme for the poster:
- Maximum 1-page poster (PowerPoint): 15 marks.
- Maximum 3-minutes (2 min presentation + 1 min Q&A) oral poster presentation: 5
marks - The given template should be used for the poster. However, the existing components
are expected to be replaced and adapted with your materials in the portfolio or additional
materials if needed. - The following structure in the template will be used for marking:
- Title [1 mark]
This is the title of the project you completed in the class. - Problem/ Motivation [2 marks]
This is the problem your project has investigated and/or has motivated you to
conduct your research project. - Research Questions [2 marks]
What research questions your project is trying to address. - Overview of the project [2 marks]
What your project is about and why this is an important topic. - Need-finding methods [3 marks]
What methods have you used. - Results [2 marks]
What you have found from your participants (team members), pain points,
insights, and gains, etc. - Conclusion and Reflections [2 marks]
Summarize your main findings and whether your findings support your
hypothesis. - References [1 mark]
This section should include all the references you used in your project (e.g.,
conference/journal papers, books, blogs) - Poster oral presentation [5 marks]
o Content [1mark]: accurate and comprehensive information, use of literature,
logically organized with right level of detail.
o Visual aids [1 mark]: clear and visually appealing components in the poster,
suitable and balance use between images and text in the poster.
o Time management [1 mark]: good time-management skills while presenting.
o Presentation skills [1 mark]: conveying meaning, engaging with the audience
(facial gestures, eye contact), lively, confident, and projecting voice such that
everyone can hear you.
o Answers to questions [1 mark]: handling questions with confidence and
answering them correctly.
Total = 20 marks
NOTE 1: The feedback on the poster submission will be given via LC and the feedback on
the presentation will be given orally in the lecture.
Part 3: Individual UX Portfolio (This component is worth 80 marks (80% of
module mark))
Part 3 submission deadline: Tuesday (week 12) at 9:30 am
The portfolio component of the coursework is a hands-on exercise on Design Thinking
Process and Prototyping for User Experience. The portfolio is created by individual and
team-based activities and evolves through a series of stages following the design thinking
process: empathise, define, ideate, prototype, test and reflect. In this part, you must show
evidence by documenting your work at each stage of design thinking process. This can
include, but is not limited to, approaches and methods to understand the perspective of
the target users, defining problem statements and point of views, brainstorming ideas to
address identified challenges, and create and test possible solutions via prototyping
throughout the module. The outcome of this part of assignment is demonstrating your
competence in applying the Design Thinking process for enhancing user experience;
submitting final prototype(s) only, will result in zero mark. You are also expected to take
into account the feedback you have received from Parts 1 and 2 in revising your portfolio.
When working on your Portfolio, you should follow the guidelines and structure provided in
the Learning Central (Miro “CM3116 Portfolio – Template”) to help you document your
work and showcase your grasp of the Design Thinking process. The structure of the
portfolio is presented below. If you follow the instructions and complete the activities in
the Template, you have creative freedom in terms of which content you choose to include
in your own Portfolio as long as they demonstrate your understanding and completion of
the Design Thinking activities described below.
Note: Students will be added to the Miro board using the Cardiff University credentials that
will enable them to create a new board for their own portfolio. After students’ accounts are
created in Miro by module leaders (and you will be informed in teaching Week 1 about
this), please create a blank board in Miro, name it with your student number only, and
import the “CM3116 Portfolio – Template” that contains all the guidelines and activities.
Note 2: Your participants are your team members only. You are not allowed to run
studies with other students outside the course, friends, family members and
members of public.
In the template you will find the following sections:
Empathise:
This task is worth 8 marks
This section includes following activities: - Write your Project Description [1 mark]
- Search, identify and review (based on activities done in Week 2) the most relevant
paper to address the main problem defined in the Project Description [1 mark] - Conduct a Problem Tree and a Solution Tree Analysis [1 mark]
- Engage with the User Experience Research Process by applying both quantitative and
qualitative methods and techniques to collect data from your team-members [3 marks] - Clearly present the data analysis and results of the user studies conducted [1 mark]
- Generate an Empathy Map and present the insights (e.g., attributes, needs, etc.) from
the data collected through the user studies [1 mark]
Define:
This task is worth 18 marks
This section includes following activities: - Create 3 Point of Views (POVs) [6 marks, 2 marks for each POV]
- Conduct the SailBoat Exercise for each of the POVs [6 marks, 2 marks for each
SailBoat] - Generate at least 8 “How Might We” Questions for each of the goal from the SailBoat
Exercises [6 marks]
Ideate:
This task is worth 18 marks
This section includes following activities: - Conduct a brainstorming session with team-members to help you identify opportunities
for technology and prioritize solutions [6 marks] - Create an Impact-Feasibility matrix with the top identified solutions [6 marks]
- Provide a list of actions and steps for each of the three most feasible solutions with
greater impact [6 marks]
Iterate & Prototype:
This task is worth 18 marks
This section includes following activities: - Create a list of lightning demos [2 marks]
- Create three initial design concepts through sketching techniques [3 marks, one mark
per initial design] - Gather user feedback from your team-members, prioritize the sketches and generate
wireframes for the initial design concepts based on the feedback [4 marks] - Re-design the wireframes reflecting on different input and output modalities and
gather more user feedback [2 marks] - Create a storyboard for the selected design concept [2 marks]
- Re-design a final design concept based on the iterative user feedback [5 marks]
Test and Reflect:
This task is worth 18 marks
This section includes following activities: - Engage with the User Experience Research Process by applying both quantitative and
qualitative methods and techniques to test your final design concept with your teammembers [6 marks] - Present the evaluation research process for the final design concept [4 marks]
- Present the analysis and lessons learned after conducting user evaluations of the
design concept [6 marks] - Reflect on the societal implications of your design concept [2 marks]
Total = 80 marks
Note 3: For further details, refer to the Learning Central that contains a copy of the Miro
Template in PDF.
Note 4: The feedback on the portfolio will be given via LC.
Note 5: All steps in the Design Thinking process are equally important; one would not
progress without the others. Hence, equal weighting (mark) is allocated to each step
other than Empathy stage which is also marked in Parts 1 and 2.
Learning Outcomes Assessed
Upon successful completion of this module, we expect students to:
- LO1: Understand UX design theories, methods, and their context of use through
creating portfolios. - LO2: Gather user requirements and validate them in the context of use through
creating portfolios. - LO3: Understand and apply design thinking approach through creating a portfolio and
a scientific poster. - LO4: Understand and apply visual, audio, and/or tactile modalities in designing
prototypes. - LO5: Conduct evaluation studies and collect, analyse and validate data from the
studies and present them in a scientific manner through a portfolio and a scientific
poster.
Criteria for assessment
Credit will be awarded against the following criteria. Ability to - Clearly describe the user experience design principles, methods, approaches and
techniques applied in every stage of the design thinking process (LO1, LO3, LO5) - Iteratively create and test designs and prototypes to improve their fidelity based on
user feedback (LO2, LO4, LO5) - Critically reflect on the overall design thinking process (LO3, LO5)
- Scientifically present the process and the results (LO5)
The following will help you to interpret the marks awarded for each part of the assignment:
0-39% (Fail): The submitted document only applies the design thinking process to a very
limited extent.
40-49% (3rd): Some attempt has been made to engage with the design thinking process,
but no insights are presented.
50-59% (2.2): The design thinking activities have been conducted, activities are presented,
but minimal insight has been shown.
60-69% (2.1): The design thinking process is well documented, almost all activities are
completed, and some clear insight has been shown.
70-100% (1st): An excellent presentation of the design thinking process, showing a good
degree of insight and reflection, and almost all activities are presented in a very good
quality.
Feedback and suggestion for future learning
Feedback on your portfolio and poster will address the above criteria. Feedback and marks
will be returned by the date stated on the front page of this document through Learning
Central. Additional opportunities for feedback are provided during the lecturers, lab
session and poster presentations.
Feedback from this assignment may prove useful for CM3203- Final Year project and
CM3202 Emerging Technologies.
Submission Instructions
All submissions should be via Learning Central (LC). When submitting, export and submit
each of the components (see the Table 1) in PDF format. This is important: do not submit
your poster and portfolio in any format (e.g., docx, odt, jpg, png) other than PDF. Please
follow the naming conventions shown in Table 1 when submitting your files. Your
submission should consist of the following components:
Table 1: Coursework submission components
Description Type Name
Poster Compulsory One PDF (.pdf) Poster_[student number].pdf
UX Portfolio Compulsory One PDF (.pdf) Portfolio_[student number].pdf
Any deviation from the submission instructions above (including the number and types of
files submitted) may result in a mark of zero for the assessment.
Staff reserve the right to invite students to a meeting to discuss coursework submissions
Support for assessment
Questions about the assessment can be asked at the beginning of the lectures or lab
sessions. You are also encouraged to contact the module leader by e-mail if you have any
additional queries; it may well be possible for us to answer them almost immediately but
please be aware of the University email etiquette and guidelines
https://staffwiki.cs.cf.ac.uk/images/my_staffwiki/8/8b/COMSC_email_etiquette.docx
If necessary, you are welcome to arrange to come and see the lecturer individually
(online or face to face) about the coursework.
